Strategic leadership without the c-suite price tag.
When we talk to organizations about fractional leadership engagements for either a sales or marketing leader, they're often trying to decide between making a full-time hire or bringing on a fractional leader on a contract basis.
Many growth stage business would benefit from a fractional go-to-market leader. The right time might be when you're strapped for cash, you're in a period of transition, or you want to avoid the upfront risk of making a costly, bad hire. For example, a $1MM company trying to get to $3MM or $5MM benefits from a cross-capable marketer who's also a true business advisor and thought partner—with the depth and breadth to build strategic goals and processes, make ruthless budget decisions, and build and develop teams, while actually executing marketing or sales themselves. Starting with a fractional relationship helps preserve the budget and lets both parties see if the partnership is solid.
Starting with a fractional relationship helps preserve the budget and lets both parties see if the partnership is solid.
Leading any facet of the go-to-market function of a growth-stage company is a decision you can't get wrong. A fractional leader helps mitigate the costly mistake of making a bad hire and proving that they can get results and drive desired outcomes. It's a like a test-drive but for sales and marketing leaders.
When you're a growth stage company you don't only need someone who can set the strategic vision and put the right KPIs in place for your go-to-market. Yes, those are important but if headcount is still small, you need a strategic leader who can also execute their vision. At Velocita Partners, we have lead both sales and marketing for growth stage companies in both strategy and execution—usually at the same time. We're the complete package for accelerating growth and hitting your targets.
Delve deep into your current GTM and get actionable insights tailored to your unique situation. As we wrap up, we address the crucial question: Are we the right fit for each other?
We're about crafting the perfect engagement to optimize for your desired outcomes. Whether it's the strategic continuity of a fractional retainer, the focused intensity of a scoped project, or the impactful knowledge transfer of a one-time training, we'll work together to ensure maximum impact.
We structure the terms and set clear expectations for both sides at the outset. This lays a solid foundation for a partnership designed to accelerate your growth.
Once everything is finalized, we schedule our kickoff to set the foundation for success from day one. We initiate our partnerships with an in-person meeting to foster the relationship. These can be conducted virtually if preferred.